Goal
Understand how UK Google Search interest patterns differ from global patterns over the same period, using Google Trends as the primary data source.
Scope
- When: the past year (12 rolling months from the date your facilitator sets).
- What to pull: Top and rising queries from Trends.
- Where: same searches for United Kingdom and Worldwide
Methods
- Start from Google Trends Explore (UK selected), then rerun the same exploration for Worldwide.
Deliverable
-
Publish findings in a repository as Markdown files (
.md). - You may include charts or screenshots where helpful.
Research questions
Address these (you may refine wording or split into sub-questions, but keep the UK vs world comparison central):
Sports
Does interest in sports events, competitions, and teams differ between the UK and the world? Can you spot patterns (timing, specific leagues or events, spikes)?
World events
Does interest in major world events differ between the UK and the world?
Weather
Are people in the UK or the world relatively more interested in weather-related searches?